Christine Pausewang
NEW SCHOOL NUTRITIONIST
Partner, Biocol Labs
Lisbon
Something for headaches, something for hangovers, something for happiness: we all need a little help once in a while. Those “somethings” are the inspiration behind the products in Biocol’s product line: a designerly offering of natural supplements engineered with optimal health in mind. In 2015, Christine's fiancé suggested they move to Portugal and work together for his family’s business: Biocol Labs, a natural pharmaceutical company, created in Portugal in the late 70s. They initiated a complete overhaul of the brand turning it into something compelling, accessible, and inspiring to today’s health-conscious and aesthetically-aware consumers. Combining her personal interest in nutrition with her background in fashion retail, the results have been just the thing the business needed.